Tuesday night’s second Digtial Misfitz event was a great success. The two speakers really gave us a great insight into Social Media and the possibilities that there are for advertising.

Neil Leyden, digital media consultant with Calico Media, spoke first. He gave a concise overview of the internet, from its conception to present day to what we can expect in the future. You can view the video of his talk below. Neil’s website is www.calico.ie and his e-mail neil@calico.ie.

http://www.youtube.com/get_player

Our other speaker was Philip Macartney, Head of Sales, Bebo Ireland. Philip talked through some of the varied ways that Social Media can be used from an advertising perspective. He also gave us an exclusive view of ‘The Secret World of Sam King’ an new online drama on Bebo which you can see here also at http://www.bebo.com/samking. Take a look at his talk below. It’s in two parts… Philip’s e-mail address is philip@beboinc.com.
Here’s part 1 of his talk:

http://www.youtube.com/get_player

And here is part 2:

http://www.youtube.com/get_player

It would be great to get any feedback on what Neil and Philip talked about so mail me at info@moopictures.com or post your thoughts on the blog.

I’d like to say a big thanks again to our sponsors who really made the event happen. They were The Digital Media Forum, Cawley Nea\TBWA, Windmill Lane, Woods Wines and Moo Pictures.

There was a great turnout at the event with attendance from all the big ad agencies in Dublin. There were also some of the prominent digital agencies present too. Here are some photos to give you a flavour of the night:

Neil Leyden, Calico Media, Suzanne FitzGerald, Moo Pictures, and Philip Macartney, Bebo

Sinead MacInerney and Heather Judge, Rothco, Eva Nash, Publicis QMP and Laura McGovern, Rothco

Onagh Carolan, IIBBDO, Neil Leyden, Calico Media, Andrew McAvinchey

Mags Levingstone and Suzanne FitzGerald, Moo Pictures

Sara Morrow and Abigail Gaskin, McConnells

Cillian Sparks and John Gildea, Owens DDB, with Jessica FitzGerald, IRS

Eva Nash, Kieran O’Donovan, Kerry Fitzgerald, James Moore from Publicis QMP

Ruairdhri O’Brien, Tanya Durack, David Higginbotham from Direct Brand

I’m delighted to put up this invite for the next Digital Misfitz event – ‘Social Media & The Internet – the challenges for advertising’. The details are all there, so just drop a line to info@moopictures.com to rsvp and we’ll see you on the night!