• Branded Entertainment

    Well last night’s event was a great success. The two speakers, Damien Farrell of Caboom and Trevor Curran of Campbell Ryan, brought us through case studies showing us how they have made branded entertainment work for them and their brands on a cross media platform but also on an international level. It really was interesting to see two Irish companies doing so well in this realm. Their respective websites are www.caboom.ie and www.campbellryanproductions.com and you can find all their contact details and more info about them there.

    I’d like to thank all the sponsors of the event – Moo Pictures, the Digital Media Forum, Piranha Bar, Screen Scene, Mutiny, Windmill Lane and Smirnoff.  Without them we wouldn’t have had an event.  I’d also like to thanks Fiona Kinsella for organising the event during my maternity leave.
    It was really good to see some new faces and a lot of regular Digital Misfitz attendees from all areas of the media industry in Ireland attend last night.  If we can continue to stay informed of the new ways to advertise for our brands then we can all benefit.
    I’ll be back in full flight in the coming weeks so I’ll let you know of any updates from Digital Misfitz.
    Cheers,
    Suzanne