Well, we had a great turn out in Odessa last night for an evening looking at the impact of social media on advertising.  Our two speakers were engaging and really informative.

Ciarán Norris, Head of Digital, Mindshare Ireland spoke first.  He talked about some defining moments in social media and how these are seen as turning points, changing the way we view the medium.  Ciarán also talked us through some excellent and tangible creative examples of the integration between traditional and social media.

Vanessa Fitzgerald, ISO Sales Manager, EMEA, Facebook spoke next.  She gave a nice overview of how the day to day interaction has changed significantly over the las 20 years.  She then talked through key stats showing facebook usage in the Irish market which are undisputedly mindblowing!  1.83 million monthly users in Ireland.  The daily usage is more than the peak viewership of Xfactor.  Staggering stuff.  We were shown a video explaining how ‘Deals’ will work and that it will be rolled out after ‘Places’, the launch of which is imminent.

The videos of the speakers should be up tomorrow on the facebook page – www.facebook.com/DigitalMisfitz so check it out.

A big thanks to all of you for the interest and enthusiasm around the events.  We will be posting more about the next event in the coming days.

Feel free to spread the word – the more people sharing this info the better!!