The evening was kicked of by Neil Leyden who talked about the venue, Gateway House, and gave an overview of the project that is coming out of there.  More will be revealed in a few weeks and we will be able to share it with you on the Digital Misfitz facebook page as soon as we can.

There was a common theme in the three-hander presentation from Jonnie Cahill, O2, Kay McCarthy, MCCP and Darren McGrath, Brando as they all work on the O2 brand.  They talked about a range of ideas and topics including brand DNA and what’s important to customers; brands need to go one step further in order to solve a higher need for the customer;  brand facilitation is about enabling and brand participation is about engaging.

We were shown a few of videos during the presentation which are worth sharing. First up from Kay was Nike Chalkbot:

Darren shared Coke Happiness with us:

The main talk was around the O2 brand and how they operate in the ever changing digital landscape and how they adapt and change and put their customer first. A video for the successful ‘Be The Difference Campaign’ was shown and discussed in detail.

The videos will be uploaded to the Digital Misfitz facebook page in the next couple of days.  You’ll be able to hear all that the speakers shared with us in detail.

A big thanks to our speakers who shared their information and insights with us all.

Also thanks to our sponsors who made the event possible.

We look forward to welcoming Brando, MCCP and O2 to speak at our digital advertising event on the evening of Tuesday April 5th.  The topic for the evening is ‘Building Relationships with your Customers’.  The MC for the evening will be Neil Leyden, digital media consultant.

This event will be in Gateway House, 133 Capel Street, Dublin.

A ticket is required to attend.  This time the ticket price is up to you – from zero to hero, all are welcome!  Your ticket price is in your hands.

Seating at the event will be on a first come first served basis and will be limited.

Tickets will be available from March 28th.

Keep up to date with us on facebook.com/DigitalMisfitz

Ciarán Norris, Head of Digital, Mindshare Ireland spoke first.  He talked about some defining moments in social media and how these are seen as turning points, changing the way we view the medium.  Ciarán also talked us through some excellent and tangible creative examples of the integration between traditional and social media.

Vanessa Fitzgerald, ISO Sales Manager, EMEA, Facebook spoke next.  She gave a nice overview of how the day to day interaction has changed significantly over the las 20 years.  She then talked through key stats showing facebook usage in the Irish market which are undisputedly mindblowing!  1.83 million monthly users in Ireland.  The daily usage is more than the peak viewership of Xfactor.  Staggering stuff.  We were shown a video explaining how ‘Deals’ will work and that it will be rolled out after ‘Places’, the launch of which is imminent.

The videos of the speakers should be up tomorrow on the facebook page – www.facebook.com/DigitalMisfitz so check it out.

A big thanks to all of you for the interest and enthusiasm around the events.  We will be posting more about the next event in the coming days.

Feel free to spread the word – the more people sharing this info the better!!

The event is on Tuesday evening the 25th of January.  It will be free to attend but tickets will be required.  Seating will be on a first come first served basis. Save the date, it’s going to be a good one!

Tickets will be available on Jan 10th.

More details to follow.

Hope to see loads of you there enjoying not only Digital Misfitz itself, which is at 4.30pm in the Spaniard on Saturday 18th, but also the main event.  Come and say hello to us!

Good luck to all the nominees!

I’ll post videos and pics next week.

Cheers,

Suzanne

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If you must cancel for any reason you must notify us in writing 30 days before the event, for a refund minus a €19.50 processing fee. Cancellations must be made in writing via email to admin@digitalmisfitz.com. Cancellations within 30 days of the event are non-refundable. You may transfer your registration to another person 5 days before an event by providing authorisation to us at admin@digitalmisfitz.com. Confirmed and paid attendees who do not attend or who cancel after the deadline are liable for the entire fee. In the unlikely event of cancellation of a conference or event, the liability of Digital Misfitz is limited to the share of paid registration fees that remains after credit card and payment processing fees incurred by Digital Misfitz have been determined and deducted.

For questions about registration or assistance with any registration problems, please contact us at admin@digitalmisfitz.com.

IF WE CANCEL…

Postponement & Substitution

Digital Misfitz is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. Digital Misfitz shall assume no liability whatsoever in the circumstances that an event is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of an event impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labor strike, extreme weather or other emergency. Digital Misfitz shall determine and refund to the attendee its proportionate share of paid registration fees that remains after credit card and payment processing fees incurred by Digital Misfitz have been determined and deducted.

Please note that while speakers and topics were confirmed at the time of publishing, circumstances beyond the control of the organisers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, Digital Misfitz reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible.

You need to be a Sharks delegate to attend so sign up and come on down. http://www.kinsalesharks.com/

Thanks to everyone for coming last night. Great speakers and great crowd. I’ll have videos up by the end of the week on the facebook page. In the meantime have a read of Rothco’s review from last night written by their planner Pauline http://www.rothco.ie/blog/2010/06/digita l-misfitz/.