Speakers – April 5th
Kay McCarthy, MCCP
In 2008, Kay set up MCCP as an independent strategic planning agency to bring best in class Independent strategic planning and insight to brands. MCCP collaborates with clients and agencies to deliver ideas that will change consumer behaviour based on richer understanding.
Kay has more than 22 years experience at both client and agency side. Kay’s strong reputation is based on her local and international experience as head of strategy and Deputy MD for McCann Erickson Dublin and for Universal McCann EMEA. In both roles, Kay has led award winning strategies for clients including Coca-Cola, Diet Coke, Sprite, Unilever, Heineken, Tullamore Dew, CervicalCheck, Bank of Ireland, Mastercard, Xbox and SuperValu.
Kay has a MSc from Trinity College Dublin and a BA in European Studies from UCC. She was a member of IAPI Adfx council 2007. She chaired the Irish Marketing Society during 2008/09. Kay is MD of the BrainFood Store.
Darren McGrath, Brando
Biog coming shortly…
Jonnie Cahill, O2
Biog coming shortly…
MC for the evening will be:
Neil Leyden
Biog coming shortly
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